AI Citation & PR IntelligenceFind Where AI Gets Its Answers Then Get Your Brand There
AI models cite specific publications when recommending brands. Toucan Intelligence reveals which sources ChatGPT, Gemini, Claude, and Perplexity reference — so your PR team can target them and win the recommendation.
Extracting citations from
4
AI Models Analyzed
15
Geo Regions
5
PR Intelligence Reports
11
Source Categories
From AI Citations to Brand Placements
Discover, target, and place your brand in the sources AI trusts.
How Toucan Intelligence Works
Three steps from AI citations to PR placements.
Set Up Your Category
Define the questions customers ask AI about your industry. Add competitors and select geo regions to see how responses vary by market.
Discover AI's Sources
Toucan Intelligence queries all 4 AI models and extracts every citation, source URL, and brand mention. See exactly which publications AI relies on.
Get Your PR Hit List
Receive ranked publication targets, competitive citation gaps, and source authority scores. Know exactly where to pitch to win more AI citations.
5 PR Intelligence Reports
Each analysis run generates five specialized reports that turn AI citation data into actionable PR intelligence:
- Your Brand — Citation performance and market overview
- Responses — Per-query brand citation data across all models
- Sources — Which publications AI cites most (your PR hit list)
- Competitors — Brand citation data by geography and model
- Source Types — Citation source type groupings and top domains
PR Opportunity
TechCrunch
PR Opportunity
Forbes
Your PR Outreach List, Built by AI Data
Toucan Intelligence identifies high-authority publications that AI cites for your category — especially where competitors appear and you don't. Each target is ranked by source authority and citation frequency, giving your PR team a prioritized outreach list.
Regional PR Strategy
AI models cite different publications in different markets. See which sources matter most in each of 15 regions so you can focus outreach where it'll have the most impact.
Built for PR Teams Who Want AI Citations
Frequently Asked Questions
AI models like ChatGPT, Gemini, Claude, and Perplexity base their recommendations on the publications and sources they were trained on. When a high-authority publication mentions your brand — a review, a feature article, a comparison guide — that signal feeds into AI responses. The brands that appear in the most trusted sources get recommended the most. Toucan Intelligence shows you exactly which sources AI cites, so your PR team can target them.
AI citation intelligence tracks which publications AI assistants cite when recommending brands. As more consumers use AI for product research, the publications AI cites become the new gatekeepers. Toucan Intelligence identifies those publications so you can place your brand there through targeted PR and outreach — turning editorial coverage into AI recommendations.
We extract citations and brand mentions from four major AI platforms: OpenAI ChatGPT, Google Gemini, Anthropic Claude, and Perplexity. Each model relies on different sources, so analyzing all four gives your PR team the complete picture of where to focus outreach.
Toucan Intelligence queries each AI model with the questions your customers ask, then extracts every citation, source URL, and brand mention from the responses. It identifies high-authority publications where competitors are cited but you're not — these become your ranked PR target list, ready for outreach.
Toucan Intelligence generates 5 reports: Your Brand (citation performance and market overview), Responses (per-query brand citation data across all models), Sources (which publications AI cites most — your PR hit list), Competitors (brand citation data by geography and model), and Source Types (citation source type groupings and top domains).
Yes. Run analyses periodically and use the Compare Runs feature to see how your citation presence, citations, and share of voice change over time. When a PR placement lands, you'll see the impact in your next analysis run.